143 SKILLS · 14 DISCIPLINES

Digital marketing skills, organized for real work

Explore reusable, task-focused skills organized by discipline. Each area has its own index, and every skill has a dedicated page with its purpose and working specification.

Open the skills source library on GitHub How to use the skills

143 SKILLS · 14 DISCIPLINES

Browse by discipline

Choose an area to see its skills and dedicated detail pages.

01Strategy, research & positioning10 skills 02Paid media & customer acquisition13 skills 03Organic search & discovery21 skills 04Content, creative & media12 skills 05Social, community & creators18 skills 06CRM & customer lifecycle15 skills 07B2B, lead generation & RevOps9 skills 08E-commerce & marketplaces10 skills 09Conversion & experimentation10 skills 10Analytics & measurement6 skills 11Marketing technology & automation3 skills 12AI for digital marketing5 skills 13Localization & regional marketing4 skills 14Marketing operations & reporting7 skills