Paid media & customer acquisition
Explore 13 practical skills in Paid media & customer acquisition, with a dedicated page for every skill and a link to its original specification.
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Skills in this area
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01Ua CampaignPlans multi-channel mobile app UA across Apple Search Ads, Meta App Promotion, and Google UAC.02Audience Segment BuilderBuilds prospecting, lookalike seed, retargeting, and customer-exclusion audience matrices.03Ads AuditRuns deterministic pass/fail/unknown checks across 12 ad platforms (Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, X).04Ads Optimize DraftGenerates evidence-backed bid, budget, audience, and negative-keyword optimization drafts.05Ads MonitorMonitors budget pacing, delivery drops, tracking breaks, creative fatigue, and policy flags.06Ad CreativeGenerates, iterates, and scales paid ad creative—headlines, descriptions, primary text, and angle matrices across ad platforms.07Content AmplifierPlans paid amplification of top creator posts via TikTok Spark Ads, Meta Partnership Ads, and whitelisting.08Fatigue Frequency ManagerDetects ad frequency saturation and CTR decay to trigger timely creative refreshes.09Placement Exclusion ManagerManages display, video, PMax, and app placement exclusions and brand-safety inventory tiers.10Ads GoogleAudits Google Search, PMax, Shopping, Demand Gen, and YouTube ad campaigns.11Ads MetaAudits Meta campaign consolidation, CAPI match quality, Advantage+ setup, and creative fatigue.12Campaign Operations & BiddingPlans and optimizes paid advertising campaigns across Google Ads, Meta, LinkedIn, and X/Twitter with targeting and budget guardrails.13Ads ExperimentDesigns controlled paid media experiments and evaluates completed test readouts.