Conversion & experimentation
Explore 10 practical skills in Conversion & experimentation, with a dedicated page for every skill and a link to its original specification.
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01Dmp Agent Growth EngineerSpecialist agent designing PLG loops, ICE-scored experiments, referral mechanics, and cohort retention.02Ab TestingPlans, designs, and implements A/B tests and growth experimentation programs with hypothesis formulation, sample-size guidance, and interpretation.03Web To App FunnelBuilds web-to-app quiz funnels with web checkout and deferred deep linking into the mobile app.04Custom Product PagesPlans up to 35 Apple Custom Product Pages mapped to Apple Search Ads keyword themes and audiences.05Message Test DesignerDesigns qualitative and quantitative message resonance tests across channels.06Onboarding & Activation UXOptimizes post-signup onboarding, first-run experience, activation milestones, and time-to-value.07Landing Pages & CROConsolidates page CRO and form CRO to diagnose conversion friction, hierarchy gaps, trust deficits, and form field drop-off.08Pricing Page IaDesigns value-metric-first pricing page layouts, plan ceilings, feature comparison grouping, and mobile tables.09Onsite Capture & PopupsDesigns non-intrusive exit-intent, scroll-triggered, and timed popups/banners with frequency and mobile compliance.10Nexscope Ecommerce Checkout OptimizationAudits guest checkout, express pay (Shop Pay/Apple Pay), shipping transparency, and payment error recovery.