Analytics & measurement
Explore 6 practical skills in Analytics & measurement, with a dedicated page for every skill and a link to its original specification.
Back to skills library6 SKILLS
Skills in this area
Choose a skill to see its purpose, scope and complete working specification.
01Tagging, Pixels & Web AnalyticsSets up, audits, and improves GA4, GTM, event taxonomy, and UTM measurement frameworks.02Dark Social AttributorCaptures and analyzes dark-social attribution signals (HDYHAU surveys, direct traffic spikes, DM mentions).03Synter Pixel Capi SetupConfigures pixel and server-side CAPI destinations across Meta, Google, TikTok, and LinkedIn.04Dmp Agent Marketing ScientistSpecialist agent running Monte Carlo revenue-simulator.py, churn-predictor.py, and growth-loop-modeler.py.05Paid Measurement LoopEvaluates marginal ROAS/CPA, incrementality, and cohort payback before scaling spend.06Performance MonitorMonitors organic traffic, Search Console performance, and anomaly alerts (merges performance-reporter and alert-manager).