MAHMOUD ABDELNABY
Cro · TEMPLATE FRAMEWORK · 1

Checkout Abandonment Reason Taxonomy & Exit Survey System

Stop guessing why shoppers abandon your cart. Capture exact reasons with an open taxonomy and lightweight exit-intent micro-survey.

Problem it addresses

Create an open-source cart abandonment diagnostic system: 1) Standardized 12-factor abandonment taxonomy tailored to regional commerce (unexpected shipping fees, lack of COD/Tabby, address form complexity, slow delivery, trust doubts), 2) Zero-dependency lightweight HTML/JS exit survey modal (exit_survey.js), 3) Step-by-step remediation strategies for each abandonment trigger.

Who it is for

BOTH operating in high-growth e-commerce, digital publishing, and direct-response marketing across Saudi Arabia, UAE, and Egypt.

What is inside

Key files listed in the README repository architecture:

  • components/exit_survey.css
  • components/exit_survey.js
  • examples/survey-results-analysis.csv
  • examples/survey-results-salla-store.md
  • LICENSE
  • playbooks/cod-vs-prepaid-interventions.md
  • playbooks/remediation-action-plan.md
  • README.md
  • scripts/survey_collector.js
  • taxonomy/abandonment-reasons-12factor.md
  • templates/exit-intent-modal.html
  • tests/test_data_integrity.py

How to evaluate and use it

  1. Read the README first and confirm that the documented problem matches your use case.
  2. Inspect the listed files to find the data, tools, templates, and tests relevant to your task.
  3. Follow the repository’s Quick Start and check prerequisites before running commands.
  4. Compare outputs with documented examples and review limitations before using them in a decision or client workflow.

Quick Start from the README: python -m unittest discover -s tests

Scope and limitations

  • Exit-Intent Triggering: Desktop exit surveys trigger on mouse velocity heading out of viewport; mobile surveys trigger on back-button popstate events.
  • Taxonomy Standardization: Classifies reasons into 5 core buckets (Surprise Shipping Costs, COD Surcharge, Payment Rejection, Need More Time, Trust Concern).
  • Non-Intrusive Dismissal: Users who close the survey are suppressed from re-triggering for a configurable period using local storage; align the behavior with consent and privacy requirements.

This page summarizes the available documentation; it does not establish performance or business results. Verify data and prerequisites before use.

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