MAHMOUD ABDELNABY
Cro · TEMPLATE FRAMEWORK · 1

MENA Mobile Checkout Friction Audit Pack (50-Point Standard)

Uncover why mobile shoppers abandon your checkout. Audit your mobile store against 50 MENA-specific UX friction points.

Problem it addresses

Build an exhaustive 50-point mobile checkout CRO audit pack tailored to MENA: 1) Weighted scoring rubric across 5 categories (Address & Location, Payment & BNPL, Mobile Keyboard Ergonomics, SMS/OTP Verification, Trust & Transparency), 2) Visual defect examples with before/after fixes, 3) Markdown audit report template ready for agency client presentations, 4) Interactive HTML audit card generator.

Who it is for

BOTH operating in high-growth e-commerce, digital publishing, and direct-response marketing across Saudi Arabia, UAE, and Egypt.

What is inside

Key files listed in the README repository architecture:

  • assets/visual_friction_patterns.md
  • checklists/30-point-mobile-ux-rubric.md
  • examples/riyadh-perfume-store-audit.html
  • examples/sample_audit_fashion_store.md
  • LICENSE
  • playbook/checkout-friction-audit-sop.md
  • README.md
  • rubric/50-point-checkout-audit.md
  • templates/benchmark-scoring-sheet.md
  • templates/client-audit-report-template.md
  • tools/audit_grader.html

How to evaluate and use it

  1. Read the README first and confirm that the documented problem matches your use case.
  2. Inspect the listed files to find the data, tools, templates, and tests relevant to your task.
  3. Follow the repository’s Quick Start and check prerequisites before running commands.
  4. Compare outputs with documented examples and review limitations before using them in a decision or client workflow.

Start here: Open the README and review its setup and usage sections.

Scope and limitations

  • Mandatory Mobile Touch Targets: Checkout buttons and form inputs must maintain a minimum bounding box of 48x48 CSS pixels.
  • Regional Address Formats: Saudi National Address (short 4-character code) and Egyptian landmark-based addresses require tailored input fields.
  • Payment Gateway Redundancy: High failure rates on local debit networks require clear fallback routing to Mada, Apple Pay, or Cash on Delivery.

This page summarizes the available documentation; it does not establish performance or business results. Verify data and prerequisites before use.

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