Salla & Zid Lifecycle Messaging Planner
Plan email and WhatsApp messages around lifecycle stages and events actually available in the store.
When to use it
Plan email and WhatsApp messages around lifecycle stages and events actually available in the store.
Prepare these inputs
Integration source and version, sample payload, marketing consent, return policy, approved templates, escalation owner.
A practical workflow
- 01
Confirm the question and the decision this workflow should support.
- 02
Replace example fields with current account or business inputs.
- 03
Follow the review steps and record sources, dates, and unknowns.
- 04
Verify account events and payloads, configure exclusions and frequency, and run internal tests before launch.
- 05
Compare outcomes using a consistent baseline and definition.
What the toolkit contains
An event reference map, customizable message material, and a flow planning template linking event, message, and measurement.
Review boundaries
Do not assume every event or field exists in every store. Salla documents Klaviyo integration events; verify the connected account before building a flow.