A sponsorship disclosure should let an ordinary viewer recognize the commercial relationship when they encounter the recommendation. A buried caption or vague tag may not do that.
Check every placement
Record each material connection: payment, gifted product, travel, affiliate commission, employment, or another benefit. Inspect video speech, on-screen text, caption, story frame, livestream, and repost separately; a label on one surface may not travel to another.
Use plain language the audience understands. Check that disclosure appears before or with the endorsement, is readable on a phone, has enough contrast and duration, and is not hidden behind “more.” For video, test with sound on and off. Plan to repeat it during live sessions for late arrivals.
Separate two reviews
The content reviewer checks whether claims are accurate and supported. The disclosure reviewer checks whether the relationship is clear and visible. Save both approvals. Confirm current platform rules and applicable local requirements with the responsible legal or compliance contact; requirements differ by market and format.
Example: a gifted product remains a material connection without a cash payment. Describe the actual arrangement rather than implying an independent review. Keep the approved script, final capture, date, placement, language, relationship, reviewer, and rule source. Recheck after translation, editing, boosting, or reposting.
This is a review aid, not legal advice.
Optional AI-assisted work brief — Sponsorship disclosure review
Review the planned disclosure for clear wording, language, visibility, timing, audio and visual placement, platform tools, and market rules that need verification. Confirm it remains legible in short clips, stories, and reposts. Flag legal or regulatory uncertainty for local review. Do not bury the disclosure in a hashtag block or assume a platform label alone satisfies every obligation.
Worked example — Review disclosure across cutdowns
A sponsorship label may be visible in the original long video but disappear in the first seconds of a short cut or repost. Check every format, language, thumbnail, caption, and paid use. Place disclosure where viewers can notice it before relying on a claim. Confirm applicable market rules with a qualified local reviewer; do not treat a hashtag as universal compliance.
AI disclosure: AI tools assisted with drafting. This guide presents a general method and does not claim a verified client result.