MAHMOUD ABDELNABY
Content · CURATED DATASET · 1

Short-Form Video 3-Second Thumbstop Hook Benchmark

A bilingual set of illustrative short-form video hook examples, plus an offline retention-curve analyzer. No measured hook-performance benchmark is claimed.

Problem it addresses

Provide a small, expandable set of Arabic and English hook examples organized by category, an offline retention-curve analyzer, and a skill for drafting context-specific hooks. The included examples and retention fixtures are illustrative; they do not establish market performance.

Who it is for

BOTH operating in high-growth e-commerce, digital publishing, and direct-response marketing across Saudi Arabia, UAE, and Egypt.

What is inside

Key files listed in the README repository architecture:

  • data/video_hooks_300.json (currently 11 illustrative hooks; filename retained for compatibility)
  • data/video_hooks_catalog.csv
  • docs/hook-psychology-breakdown.md
  • examples/hook_testing_case_study.md
  • examples/tiktok_retention_curve.csv
  • LICENSE
  • README.md
  • reports/retention_waterfall.html
  • SKILL.md
  • src/retention_analyzer.py
  • tests/test_retention.py

How to evaluate and use it

  1. Read the README first and confirm that the documented problem matches your use case.
  2. Inspect the listed files to find the data, tools, templates, and tests relevant to your task.
  3. Follow the repository’s Quick Start and check prerequisites before running commands.
  4. Compare outputs with documented examples and review limitations before using them in a decision or client workflow.

Quick Start from the README: python -m unittest discover -s tests · python src/retention_analyzer.py --help

Scope and limitations

  • 3-Second Thumbstop Metric: A user-supplied campaign metric: calculate it from the selected platform export and compare against that account’s own baseline. This repository provides no universal target or measured benchmark.
  • Visual Pattern Interrupts: Audits presence of rapid visual motion, unexpected text overlays, or sound cues within the first 1.5 seconds.
  • Dialectal Hook Examples: Includes illustrative openings such as 'أكبر غلطة...' and 'لو ساكن في الرياض...'; they are not represented as validated top performers.

This page summarizes the available documentation; it does not establish performance or business results. Verify data and prerequisites before use.

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