MAHMOUD ABDELNABY
Media Buying · TEMPLATE FRAMEWORK · 1

Ramadan & Seasonal Retail Campaign Flighting Playbook

Master the largest retail season in the MENA region with an adaptable four-phase Ramadan campaign planning framework. The suggested pacing is a planning example, not a measured or proven allocation.

Problem it addresses

Create an authoritative Ramadan and Eid marketing campaign flighting framework: 1) 4-phase campaign blueprint (Pre-Ramadan warming, Mid-Ramadan engagement, Late-Ramadan gifting rush, Post-Eid clearance), 2) illustrative budget allocation example (15% - 25% - 45% - 15%) to be replaced with account-specific pacing, 3) Dayparting bid scheduling rules for nighttime shopping spikes, 4) Real-world creative messaging matrix per phase.

Who it is for

BOTH operating in high-growth e-commerce, digital publishing, and direct-response marketing across Saudi Arabia, UAE, and Egypt.

What is inside

Key files listed in the README repository architecture:

  • case-studies/retail-ecommerce-ramadan.md
  • checklists/iftar-suhoor-dayparting.md
  • examples/ecommerce-retail-case.md
  • LICENSE
  • messaging/creative-angle-matrix.md
  • models/budget-allocation-calculator.xlsx
  • playbook/four-phase-blueprint.md
  • playbooks/ramadan-4-phase-flighting.md
  • README.md
  • schedules/dayparting-bid-rules.md
  • templates/bid-multiplier-matrix.md

How to evaluate and use it

  1. Read the README first and confirm that the documented problem matches your use case.
  2. Inspect the listed files to find the data, tools, templates, and tests relevant to your task.
  3. Follow the repository’s Quick Start and check prerequisites before running commands.
  4. Compare outputs with documented examples and review limitations before using them in a decision or client workflow.

Start here: Open the README and review its setup and usage sections.

Scope and limitations

  • Iftar & Suhoor Dayparting: Ad impressions shift drastically towards 10 PM - 3 AM; daytime bids require tactical deprioritization.
  • Phase-Based Budget Allocation: Campaign spend splits into 4 distinct phases (Pre-Ramadan Stocking, Early Fasting, Mid-Month Peak, Eid Gifting).
  • Courier Blackout Buffers: Saudi and Gulf couriers halt last-mile delivery 4 to 6 days before Eid al-Fitr, forcing earlier shipping cutoffs.

This page summarizes the available documentation; it does not establish performance or business results. Verify data and prerequisites before use.

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