MAHMOUD ABDELNABY
Localization · CURATED DATASET · 1

MENA Cultural & Religious Holiday Marketing Planning Dataset

Never get caught unprepared by shifted lunar holidays. Multi-year structured dataset (2025-2028) and iCal calendar of Arab commercial holidays.

Problem it addresses

Build an open-source MENA commercial and cultural holiday dataset (2025-2028): 1) Machine-readable JSON and CSV detailing dates, shopping phase duration, and recommended creative lead times for all major Islamic and national holidays (Saudi National Day, Saudi Foundation Day, UAE National Day, Ramadan, Eid al-Fitr, Eid al-Adha, White Friday, Mother's Day, Back-to-School), 2) Importable .ics calendar file, 3) 52-week marketing flighting schedule.

Who it is for

BOTH operating in high-growth e-commerce, digital publishing, and direct-response marketing across Saudi Arabia, UAE, and Egypt.

What is inside

Key files listed in the README repository architecture:

  • calendar/mena_marketing_calendar.ics
  • data/events_table.csv
  • data/mena_marketing_events_2026_2027.json
  • data/mena_marketing_holidays.csv
  • data/mena_marketing_holidays_2025_2028.json
  • docs/holiday-consumer-spending-profiles.md
  • docs/retail-preparation-lead-times.md
  • LICENSE
  • README.md
  • SOURCES.md
  • templates/campaign-leadtime-planner.md
  • tests/test_data_integrity.py

How to evaluate and use it

  1. Read the README first and confirm that the documented problem matches your use case.
  2. Inspect the listed files to find the data, tools, templates, and tests relevant to your task.
  3. Follow the repository’s Quick Start and check prerequisites before running commands.
  4. Compare outputs with documented examples and review limitations before using them in a decision or client workflow.

Quick Start from the README: python -m unittest discover -s tests

Scope and limitations

  • Lunar Calendar Sightings: Islamic holidays (Ramadan, Eid al-Fitr, Eid al-Adha) depend on lunar moon sightings; dates require documented operational sighting buffers.
  • National Days & Civil Gazettes: Incorporates fixed statutory civil holidays (Saudi National Day, Saudi Founding Day, UAE National Day, Egypt Revolution Day).
  • Commercial Retail Seasons: Maps major promotional buying seasons (Back to School, White Friday, Yellow Friday, Ramadan retail surge).

This page summarizes the available documentation; it does not establish performance or business results. Verify data and prerequisites before use.

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