MAHMOUD ABDELNABY
Automation · TEMPLATE FRAMEWORK · 1

Email Subscriber List Hygiene & Automated Sunsetting Spec

Boost your open rates and cut your ESP billing bills. Standardized email sunsetting policy and automated suppression workflow logic.

Problem it addresses

Build an open-source email list hygiene and sunsetting toolkit: 1) 3-stage sunset policy (Engagement Warning, Last-Chance Re-engagement, Automated Suppression), 2) example copy templates for the 'Goodbye / Are you still there?' re-engagement sequence, 3) Python audit script (audit_inactives.py) parsing subscriber activity exports, 4) Executive business case slide template justifying list pruning.

Who it is for

PRO operating in high-growth e-commerce, digital publishing, and direct-response marketing across Saudi Arabia, UAE, and Egypt.

What is inside

Key files listed in the README repository architecture:

  • docs/executive-business-case.md
  • examples/clean_output.csv
  • examples/scrubbed_contacts_sample.csv
  • LICENSE
  • playbooks/automated-sunset-policy.md
  • policies/enterprise-sunsetting-policy.md
  • README.md
  • src/audit_inactives.py
  • src/list_scrubber.py
  • templates/last-chance-reengagement-copy.md
  • templates/re-engagement-campaign-ar.md
  • tests/test_audit.py

How to evaluate and use it

  1. Read the README first and confirm that the documented problem matches your use case.
  2. Inspect the listed files to find the data, tools, templates, and tests relevant to your task.
  3. Follow the repository’s Quick Start and check prerequisites before running commands.
  4. Compare outputs with documented examples and review limitations before using them in a decision or client workflow.

Quick Start from the README: python -m unittest discover -s tests · python src/audit_inactives.py --help

Scope and limitations

  • Inactivity Thresholds: Automatically flags contacts with 0 opens and 0 clicks over 90, 120, or 180 days for progressive re-engagement and sunsetting.
  • Hard Bounce vs Soft Bounce Handling: Automatically purges fatal hard bounces (code 5.X.X) while allowing transient soft bounces up to 3 attempts.
  • Spam Trap Avoidance: Recovers sender domain reputation by suppressing unengaged subscribers before inbox providers convert dormant addresses into spam traps.

This page summarizes the available documentation; it does not establish performance or business results. Verify data and prerequisites before use.

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