E-commerce Unit Economics
You need to estimate what remains from an order after fulfilment, payment, advertising, delivery outcomes, and returns.
When to use it
You need to estimate what remains from an order after fulfilment, payment, advertising, delivery outcomes, and returns.
Prepare these inputs
Your current product and fulfilment costs, payment and advertising fees, tax treatment, COD share, delivery success, and return assumptions; record sources and dates.
A practical workflow
- 01
Collect current costs, fee schedules and operating rates.
- 02
Separate measured values from assumptions and record sources.
- 03
Compare order contribution and break-even scenarios, then reconcile to actual settled orders.
What the toolkit contains
A blank input template and formula framework for contribution per order and break-even acquisition cost. It is not a pre-built spreadsheet calculator.
Review boundaries
Confirm tax and provider fees with qualified sources, then reconcile estimates to settled orders and cash received.