Paid Media Reporting Dashboard Specification
Define a reporting view that keeps platform delivery, tracked actions, and business outcomes visibly separate.
When to use it
Use this specification before building an agency or client dashboard that combines ad-platform and first-party data.
What you need
Stakeholder questions; source systems; event dictionary; spend and revenue definitions; refresh cadence; access rules.
Workflow
- List decisions the dashboard must support; remove vanity metrics without a decision use.
- Define each metric, owner, source, timezone, and update cadence.
- Separate platform-attributed results from reconciled business outcomes.
- Specify filters, annotations, missing-data states, and access controls.
- Review sample screens against real reporting questions before implementation.
Practical output
A dashboard requirements brief with metric definitions, source map, and review checklist.
Scope and limits
This is a documentation blueprint, not a working dashboard or a verified connector. Validate access, data quality, and platform terms before implementation.