Marketer AI Capability Matrix
Map role-specific AI tasks to evidence of competence, review needs, and a practical development plan.
When to use it
Use the matrix for team development, role planning, or a portfolio exercise; do not use it as an employment test without validation.
What you need
Role scope; current tasks; tool access; data restrictions; skill evidence; manager expectations.
Workflow
- Choose work tasks that occur in the actual role.
- Separate AI-assisted work from judgment and approval responsibilities.
- Define observable evidence for each capability, not self-rated familiarity.
- Identify one low-risk practice task and one review checkpoint.
- Build a time-bounded learning plan with a work sample and feedback.
Practical output
A role matrix, evidence gaps, and a practical learning plan.
Scope and limits
The matrix is a development aid, not a labor-market forecast or validated hiring instrument. Adapt it to the actual team and role.