Google Ads Pre-Launch Review
Check campaign intent, destination, conversion measurement, and approval status before launch.
When to use it
Use the review for a new campaign, a major rebuild, or a handoff where the launch risks need to be visible.
What you need
Approved brief; campaign structure; keyword or audience plan; ad copy; landing page; conversion actions; budget and dates.
Workflow
- Confirm objective, geography, audience, and exclusions against the brief.
- Check naming, budget, schedule, targeting, and final URLs.
- Review ad claims, destination consistency, and policy-sensitive content.
- Test conversion actions and confirm the primary goal is appropriate for bidding.
- Record blockers, owners, approval, and the first post-launch review time.
Practical output
A launch decision record: ready, blocked, or ready with named risks.
Scope and limits
A preflight review is not a policy approval or a promise of leads. Verify current Google Ads policies and account configuration.