Pay-Per-Click (PPC) Advertising · CHECKLIST
Meta CAPI Browser/Server Deduplication & `fbp`/`fbc` Match-Key Checklist for MENA Checkouts
Fix Meta Pixel + Conversions API (CAPI) double-counting and missing fbp/fbc cookies across Salla, Zid, Shopify, and third-party payment redirects (Paymob…
When this helps
Use when configuring or auditing Meta Pixel + Conversions API (`CAPI`) on Salla, Zid, Shopify, WooCommerce, or custom checkouts in Egypt and the GCC
What it is
This task-level aid is one of 92 specialized frameworks across nine digital-marketing disciplines. It is part of the task-specific library and can be paired with relevant portfolio playbooks.
Review before use
Confirm current platform behavior, market rules, and evidence with primary sources and a qualified reviewer before applying this material. Examples are illustrative unless explicitly identified otherwise; they are not client results.
Review draft · not legal or platform approval