Creator, UGC & synthetic media rights
Keep creator and AI-assisted assets traceable: document permissions, disclose material relationships where required, preserve edits, and review the final placement.
When to use it
Use for creator briefs, testimonials, UGC, synthetic or altered likenesses, cloned or generated voices, and reuse of creator assets in paid media.
What you need
- Asset provenance and identity of the creator, performer, or rights holder
- Written permissions and intended channels, markets, duration, edits, and paid usage
- Disclosure requirements supplied by platform and qualified local reviewers
Workflow
- 01
Inventory the asset
Label original, edited, generated, or mixed media; record who supplied each source element.
- 02
Map permission to use
Check the permission actually covers likeness, voice, music, location, edits, paid distribution, markets, and time period.
- 03
Protect testimonial truth
Do not invent experience, results, or endorsements. Keep the creator’s meaning intact and retain evidence for material claims.
- 04
Check disclosure
Identify commercial relationships and synthetic alterations that may need disclosure; verify current rules for each platform and market.
- 05
Review the final placement
Review the rendered post or ad, caption, disclosure visibility, crop, and links—not only the source file.
- 06
Keep a rights record
Store permission reference, allowed uses, expiry/review date, versions, approvals, and takedown contact.
Output
An asset provenance and rights register, disclosure decision, approved final placement, and a clear expiry/takedown path.
Boundaries
This is an operational checklist, not a determination of legal rights or licensing. Obtain advice for the relevant jurisdiction and contract.
How it fits existing work
Complements campaign compliance review by focusing on asset provenance, creator permissions, truthful endorsements, and reuse rights.